At Kodeplay , our esteemed clients come up with queries,ideas during the initial stages of an ecommerce project . As they venture into the world of online
retail , we are happy to help them make the right decisions after studying their requirements and business model . We have compiled a list of FAQ’s for
Businesses wanting to chalk out a strategy to hit the Bulls Eye with their first attempt at starting a web store .
1)Which ecommerce software solution will be the best for me?
In order to get a web store up and running quickly , It is important to start with the most appropriate out of the box solution .
As per the Business rules and user feedback customizations can be added .
Open source solutions have the advantage of a wide community , less turn around time for customizations,available plugins,modules for plug and play.
Closed source solutions can be looked at for high scalability ,security and use cases involving integrations with legacy systems, integrations with existing architecture
The most widely used open source ecommerce solutions currently are :
OSCommerce , Zen Cart , magento , VirtueMart ,Uber cart ,WP commerce, prestashop , opencart ,CS cart .
The following points must be considered to choose an open source solution :
1)Level of customization required to implement Business Rules
2)Choice of web server , infrastructure
3)Skills required for possible customizations
4)Expected traffic , end user preferences,ease of use
It is very important to use the right opensource codebase for the right job.
To avoid changes , rework it is best to evaluate the open source solutions in detail or hire an expert .
2)Can we have the same web store for multiple languages across countries
Yes . Most open source solutions as well as propreitory systems offer language packs which can be easily integrated.
In case a specific language pack is unavailable , Translation services will have to be subscribed to .
Cusomized modules should also use text from the language packs . The end users can choose a language of their choice from the frontend.
3)Will I be able to change the look and feel of my web shop instantly from time to time ?
This is an excellent idea during seasonal offers , festivals . It is best to create custom themes for specific events .
Themes can be switched from the administrator panel. The customized themes should be web standards compliant for better performance .
4)Can I bulk upload products from excel directly into my web store
Yes . This can be done with the help of available or custom plugins .
The excel file can be imported from the administrator panel and products will appear on the store frontend .
5)Can I change the marketing content or create emarketing spots on my web shop ?
It is possible to hook content management systems like wordpress with a web shop . Plugins also exist for open source solutions.
Marketing spots , Best selling products can be updated through the administration panel.
6)How do i set up Taxation rules for my web shop ?
Tax rates can be associated with targeted jurisdictions . Tax rules can be associated with the products .Selected products can be made tax free . Support for
multiple currencies is also present in the administration panel .
The end user can choose a preferred currency from the store frontend.
6)Which payment gateways should we integrate with ?
First we should identify the geographic locations we are targeting . We will then evaluate the payment gateways which support currencies of these geographic locations and are trusted by the users of specific locations . Payment gateway extensions to integrate open source soutions with popular payment gateways are often avaliable .
7)For paypal integrations should our buyers have a paypal account?
The shoppers will not require a paypal account . They will be redirected to paypal on checkout . After completing credit card payments on the paypal website the shoppers will be redirected back to your webshop .
8)Will i need an ssl certificate?
An SSL certificate will be required only when we accept payments on our website itself .
PCI compliance will also be required for this case . This can be obtained from reliable ssl , PCI vendors
9)Will we be able to create staff accounts or roles for product managers , sales managers , customer care ?
Yes. Users with specific roles and permissions can be created from the administration panel . This is an important requirement as you move onto scaling up and appoint staff to manage parts of the store . Ease of use should be verified for this feature .
10)How will we handle backups of our database ?
Periodic Backups for database can be implemented by exporting the database file from the administration panel . It is important to backup regularly . As Order transaction volumes increase ,automated daily backups should be set up .
11)Can we source products from multiple suppliers ?
Yes . User roles can be created for suppliers . The suppliers can then import a csv file to mass upload the products
12)Are there any security concerns while starting a web shop ?
Web Application security best practices should be factored in by the web developers . Penetration testing needs to be implemented before migrating the store assets to the server . Open Source solutions also implement best practices to avoid exploits . Payments are normally handled by the gateways so most of the exploits can be avoided .
13)How will I promote my web shop to increase sales .
It is important to integrate your web store with social media like facebook , twitter to create a community around your products . Allow your users to login through their twitter and facebook accounts . Update your social media pages with news about product launch , discount offers . A Customer database can be created . Newsletters with helpful content can be sent out .
Search engine optimization can be implemented to provide more visibility for your store content .
It is important to identify useful content for your shoppers and serve quality content through the right channels on the web.
14)Will we be able to add multiple shops on the same sites ?
Multi store mode or online shopping malls are not available out of the box . We have customized open source solutions to work as online shopping malls .
Please feel free to contact us for a demo .